Qasa is a prop-tech company based in Sweden that runs and develops the home rental offering of the major marketplaces in Sweden, Finland, and France. Our mission was to create a brand identity that could help position Qasa as the next-generation global home-rental experience, one that breaks transactional category norms and instead focuses on making the intangible feeling of home tangible. Allowing people to spend less time finding a place to live and more time finding a home.

The expressive design language embodies the idea of the intangible feeling of home and ties all elements of the new brand identity together, from the distinctive and playful logotype to the typography, illustrations, and UI components.

Created at Bold Scandinavia together with Yun Yu, Sidney Lim, Kalle Lindeman, Robin Burevall, Emma Glaas och Amanda Wredmark.

Copy by Maia Swift and Carrie Dennes.