Majority is the first digital banking service for migrants, offering banking, money transfer and calling services to people whose lives are broader than geographic borders. Together with the Majority team, we have developed a brand platform, name and visual identity that is centred around Majority’s core principle of equality and the belief in a world where people are valued for their positive impact on the world, not their country of origin.

The brand and visual identity were built around Majority’s principal of inclusivity. We’ve translated the name Majority into a graphic device, called the Canvas. The canvas is a geometric grid, inspired by flag designs. It can be brought to life through use of colours, photography, animation and typography. It’s an endlessly diverse, unifying design system that ties together the whole brand experience.

Created at Bold Scandinavia together with Oliver Helfrich, Michael Laning, Martin Klint, Helena Tencer and Amanda Wredmark.

Photography by Majority. Illustration by Kezia Gabriella.